With new bus shelters comes the opportunity to earn some extra cash, presenting an advertisement opportunity to businesses nationwide. There are over 80,000 advertisement spaces across the UK in a variety of places and sizes, according to Bubble Outdoor.
However, finding the right price for your bus shelter advertisement can be tricky, and it is an essential element of attracting marketing professionals to your site. In this practical guide, we’re going to take a look at some key factors you need to consider when pricing advertising in your bus shelter.
1. Digital or paper?
Bus shelters are ideal for advertisements, presenting a captive audience of commuters, families, and pensioners alike. However, you should consider what kind of advertising is best for your bus shelter. With a digital bus shelter advertisement, you can play a range of adverts at the same time on a loop and easily update the screens.
Meanwhile, paper advertisements tend to be static and in operation for extended periods. Paper is more energy-efficient than digital forms and are less competitive in the market. Your choice may depend on the design of your bus shelter, so contact your supplier when deciding between digital and paper.
2. Consider the size
Choosing between a small A3 poster inside your bus shelter and a standard 6-sheet size will dramatically impact the price of your advertisement. 6-sheets are one of the most popular sizes in the UK for outdoor advertising, measuring at 1200 × 1800 mm. However, the choice of your billboard paper size will depend on your resources and desired pricing range.
3. Calculate the costs
When deciding your price, you need to factor in the other costs of running a bus shelter advertisement space to ensure you make a profit. These may include the design and formatting of the artwork, printing and installation costs, as well as regular maintenance. In incorporating these factors into your pricing plan, you can ascertain the highest profits for the most reasonable price.
4. Think about your local market
The price of advertisement varies depending on your location in the UK. For example, in cities, especially London, prices have increased costs compared to more rural or residential areas. Do your research, and see what your local competitor’s prices are so you can enter the market with competitive costing.
5. Who will handle it?
Finally, you should decide whether you will manage your bus shelter advertisements in-house or hire an external company to run them for you. While keeping the advertisements in-house could help reduce costs, an external company can expand your market to a national scale. Some may have in-house design teams to ensure your advertisements look professional, but they will probably take a cut from the profits. In considering all these factors when pricing your advert, you can ensure profitability and help your bus shelter pay for itself.
If you’re looking to buy a bus shelter, or have any further questions about the market, get in touch with Ace Shelters today. With over 70 years of experience, we offer a range of bus shelter designs at competitive prices in the UK. Email us at info@shelter-solutions.co.uk for more information.